How much of what you read is real?
Does social media influence your decisions?
How do reviews and hype influence what choices we make?
How Social Media & Hype Influence Us
Do you ever rely on reviews to help you make decisions about purchasing items or services online?
I frequently rely on reviews on TripAdvisor, Amazon or other websites to help me choose one product or service over another. I’ve been reading about how many reviews online are fake and created to ensure a higher ranking on Amazon or TripAdvisor.
Did you know there two websites created to help you spot and separate fake reviews from the real ones? Fakespot and Review Meta analyze online products and reviews so you can weed out the fake from the real.
Do You Trust Your Own Senses?
A friend shared some interesting videos with me recently that I’d like to share with you. The first one is about fabricating a fake restaurant in London and creating enough hype to achieve a number one ranking on TripAdvisor. This is the video…
They managed to achieve the number one ranking beating out eighteen thousand other restaurants without ever serving a single customer.
After they achieved the number one spot they decided to create a real life restaurant in the prankster’s garden. The food served was terrible, cup-o-soup and frozen ready-made lasagne dressed up to look fancy and yet people continued to rave about the restaurant even after having sampled the subpar cuisine. People no longer trusted their senses above what they read online.
Do You Form Your Own Opinions?
The next video was about creating a fake model for fashion week wearing the most ridiculous items they could think of which included some plastic air filled packing bags and prison shoes…
This proved again that people are gullible and easily influenced when forming opinions. It is twenty nineteen’s version of the Emperor’s New Clothes.
The Most Important Item When You Get Dressed Is Confidence
A positive take away from this prank is something we all know, if you have enough confidence you can wear anything.