Zara The Monster
I’m reposting some facts and numbers on one of the favourite brands of many style bloggers, Zara.
I have updated the numbers since this was first published on my blog in 2013. I’ve been writing about fast fashion and sustainability for over six years.
Here are some interesting numbers to ponder about Zara, the largest clothing manufacturer in the world based out of Spain.
It opened in 1963 under the name Zorba was later changed to Zara due to a conflict with a bar in the same town with the same name.
They produce 948 million garments per year. (2015)
They have 7,474 stores worldwide (2017).
Net sales of 25.34 billion Euros (2017).
171,839 employees (2017)
Profits for 2017 of 3.16 billion euros.
Zara’s giant warehouse, at five million square feet, eclipses even the mega-warehouses Amazon uses to meet its major demands.
It takes a mere two weeks from inception of a garment to having it produced and in stores. 2 WEEKS!
They have a design team of 200 people each of which are tasked with creating five new designs per week.
Their focus is not on the details but the overall look of the garment.
They do not advertise since their products have such a short shelf life any ads they would run would irrelevant by the time the magazine or article is published.
Zara creates artificial scarcity by producing a limited amount of one design. This design is only kept in store for three weeks. This creates a sense of urgency with the consumer. The lesser the availability, the more desirable an object becomes.
Unsustainable? – you bet
Profitable? – absolutely
How do you turn around a speeding fashion consumption train like this?
People aren’t going to simply walk away from fast fashion. People didn’t walk away from fast food or fast technology.
What will it take to make the fashion market crash?
Responsible consumption isn’t a choice, it’s a necessity.
Take control of your fast fashion addiction.
Reduce your consumption, avoid fast fashion, buy secondhand. These are small steps to improving the earth’s chances for survival.
Remember…we are not what we buy.